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The Association of Canal Enterprises was founded in 1982 as a result of a meeting called by the late Sir John Knill at Bathampton in the narrow, twisting, steep-sided valley which the canal shares with the River Avon.

Six newly formed businesses joined together to solve the problems of providing services and facilities on a commercial basis while seeking to preserve the unique features which make the Kennet & Avon so special.
Since that time business activity along the canal and the rivers has increased dramatically. Our new title, The Kennet & Avon Trade Association, more accurately describes the function of the organisation and the range of services provided by our members.
British Waterways coined the phrase "Yours to Enjoy". The Association of Canal Enterprises heartily endorses the concept that the canal is available equally for the enjoyment of the rambler, wild-life enthusiast, holiday visitor, canoeist, fisherman and boater and our members are working to provide the facilities that will be required to serve this wide range of interests.
Sponsored by the Kennet & Avon Trade Association
Copyright the Kennet & Avon Trade Association MMXII
Honorary President: Bill Fisher
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